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Research papers

Optimization of distribution channels

The distribution is analysed traditionally by two types of modeIs. The first type is economic. The economists have tried to justify the agents ' presence in the distribution channels. Two functions are filled by the intermediaries for the exchange of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Bertrand Venard
June 15, 1992
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Citation

Venard, B. (1992a, June 15). Optimization of distribution channels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/optimization-of-distribution-channels


Research papers

Segmenting by consumer responses to a change in a marketing stimulus

This paper reports on a relatively new basis for segmenting market by elasticity of consumer response to a change in a marketing stimulus. Segmentation by elasticity seeks to analyse change in consumer responses to changes in price, deal or...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Henry Assael, A. Marvin Jr.
August 1, 1975
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Citation

Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus


Research papers

Decline in the status of household decision-making

This paper presents a theory of change in household decision-making. The general contention is that household decisions are a function of family and social organisation. Over the last few decades family organisation has undergone and is continuing to...

Catalogue: ESOMAR Congress 1968
Author: Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1968
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Citation

Cooper, P. (1968a, June 15). Decline in the status of household decision-making. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decline-in-the-status-of-household-decision-making